Bvddy, now on Android, matches athletes of like skill to play and get fit together

 About 80% of the U.S. adult population, aged 18 and older, fails to exercise enough to meet federal guidelines each week according to the most recent available data from the … Continue Reading →


VCs are betting on the great Chinese fitness boom

 As the Chinese economy has boomed in the last decade, millions of people have entered the middle class. And the Chinese aren’t just getting wealthier, they’re getting fitter. China, it … Continue Reading →


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Fitness Isn’t a Lifestyle Anymore. Sometimes It’s a Cult

November Project is more than a fitness program. It’s a commitment. An identity. A cult. The post Fitness Isn’t a Lifestyle Anymore. Sometimes It’s a Cult appeared first on WIRED.