Pokémon Go finally goes live in Japan with McDonalds the first sponsored location

 Pokémon Go has finally launched in Japan, the land where Pokémania first began. McDonalds is the game’s first sponsor in a deal which, as we reported earlier this week, turns … Continue Reading →

Teal drone set to blaze across the skies at 85mph in time for the holidays

 George Matus has been building drones since he was 11 years old. At 18, he has built the world’s fastest production drone, Teal. The 730 gram craft will be able to … Continue Reading →

Pokémon Go launch in Japan postponed after email leak

 Game-maker Niantic has postponed today’s scheduled launch of Pokémon Go in Japan after internal emails leaked out on to the internet. Read More

Doppler Labs raises another $24m to put a computer in your ear

 Doppler Labs, the makers of the Here Active Listening system and the Here One headphones, has today announced the close of a $24 million follow-on Series B funding round led … Continue Reading →


When Pokémon Go’s Servers Go Down, You’re Not the Only Loser

Can’t log into Pokémon Go? That’s not just a disappointment for players. It’s also costing the company behind the game money. The post When Pokémon Go’s Servers Go Down, You’re … Continue Reading →

Pokémon Go will launch in Japan tomorrow with game’s first sponsored location

 Pokémon Go will finally launch in Japan tomorrow, with McDonalds set to become the game’s first sponsored location. Read More

How Pokemon Go did what these 3 hype-heavy startups couldn’t

 Pokemon Go has been continuing its global rollout fairly slowly, with a lacuna in Canada just this past Sunday, and even without an official debut in some key markets like … Continue Reading →

Meta CEO Meron Gribetz will talk the future of augmented reality at Disrupt SF

 “Today’s computers are so amazing that we fail to notice how terrible they really are,” Meta CEO Meron Gribetz said as he kicked off the TEDx talk he gave in … Continue Reading →

Pokémon Go continues its worldwide march, now live in the UK

 One of the more interesting side effects from the explosion of new mobile AR game Pokémon Go is physical movement: a lot of people are finding themselves walking miles and miles (and miles) … Continue Reading →

AR helmet maker Skully founders booted out by investors

 Anonymous sources have confirmed to TechCrunch that Skully co-founders, Marcus and Mitch Weller have been kicked out of the company by investors. Marcus currently serves as CEO of Skully while his brother … Continue Reading →

AR helmet maker Skully investors boot founders, replacing them with Martin Fitcher as CEO

 Anonymous sources have confirmed to TechCrunch that Skully co-founders Marcus and Mitch Weller have been kicked out of the company by investors. Marcus served as CEO of Skully while his brother … Continue Reading →

Sen. Al Franken questions Niantic over Poképrivacy policy

 Always with his finger on the pulse, Senator Al Franken today sent an official request to Niantic asking about particulars of the Pokémon GO privacy policy. “I am concerned about … Continue Reading →


The Psychology of How Pokémon Go Gets Inside Your Brain

Pokémon Go hits the right psychological cues to make you yearn for a nice walk. The post The Psychology of How Pokémon Go Gets Inside Your Brain appeared first on … Continue Reading →

Pokémon Go Brings Augmented Reality to a Mass Audience

The smartphone game sends people into the streets to capture exotic virtual monsters, and it has soared to the top of the download charts.

Pokémon GO shouldn’t have full access to your Gmail, Docs, and Google account – but it does

 When you use Google to sign into Pokémon GO, as so many of you have already, the popular game for some reason grants itself (for some users, anyway) the highest … Continue Reading →

Pokémon Go is doing what few apps can – driving real-world traffic

 If you were looking for a rare Pokémon and encountered the sign above, what would you do? Because I’d pay up to get whatever pocket monster was lurking within. Ingress … Continue Reading →

Pokemon Go wants to catch (almost) all your app permissions

 Let’s be honest, players of Pokemon Go aren’t going to care a Joltik or a Flabébé about the app permissions required to roam their neighbourhoods garnering the disproving glances of … Continue Reading →

Virtual and augmented reality need a PG-13 moment

 We’ve passed a significant milestone in consumer adoption of virtual reality and augmented reality — although it’s clear that we’re a few models away from a truly refined VR/AR experience. … Continue Reading →

The reality of AR/VR survival

 VR will be big, AR will be bigger (and take longer). But as in most early-stage tech markets, growth will be curved, not straight. There will be a few billion … Continue Reading →

Hype check: Pokémon Go says more about Pokémon than it does about AR

 But before we go sagely nodding about the coming Augmented Reality revolution the Poképoaclypse foretells, maybe it’s best to take a step back and examine the components of Pokémon Go’s … Continue Reading →

Pokémon Go has already taught me so much

 I’ve been playing Pokémon Go for most of today because no force in heaven or on earth could stop me, and here are a few things that I’ve learned about the … Continue Reading →

Augmented reality has no clothes

 AR/VR continue to buzz hotly as contenders for the next wave of computing. Tech-industry pundits predict enormous future markets based on speculation that AR will replace the smartphone. The technology … Continue Reading →

The Pro Football Hall of Fame goes 4D

 The Pro Football Hall of Fame is a hallowed enough place, being surrounded by bronze busts of the most legendary players that the sport has ever had. But walking through the … Continue Reading →

Twitter is putting together a team focused on VR and AR

 Twitter is beginning to devote resources toward building out a dedicated VR/AR-focused team. The social media company has hired former Apple designer Alessandro Sabatelli to lead the initiative as Twitter’s Director of VR … Continue Reading →

Oculus removes hardware DRM that locked games onto its headset

 An Oculus update posted today quietly removes a feature that blocked Oculus software from being played on other headsets — something that the community has been up in arms about … Continue Reading →

Is the future of VR NVIDIA, Sony and Apple?

 Virtual reality is all the buzz nowadays. And why wouldn’t it be when analysts like Goldman Sachs make estimates that the industry is poised to surpass the TV market in … Continue Reading →