Facebook’s new ad tool helps target people who will actually use, not just install, mobile apps

 Getting people to download apps on their phone is hard enough. Getting to use them and return is even harder. And getting valuable users who spend money in the app … Continue Reading →

How to get your photos featured on Apple’s Shot on iPhone billboards

 Been anywhere near a billboard recently? You’ve probably seen some magnificent photographs with “Shot on iPhone” plastered underneath. As a photographer, you’ve probably felt a pang of envy; why aren’t … Continue Reading →

Experiences generate clicks, not ads

 Ads don’t work so well anymore. To begin with, there are just too many of them. In a time when consumers are inundated with ads from every corner of their … Continue Reading →


Uh Oh: Google Expands Its Ad Tracking. But, Yay: It’s Opt-In

Google’s got a new privacy setting, and it leaves the choice in your hands. The post Uh Oh: Google Expands Its Ad Tracking. But, Yay: It’s Opt-In appeared first on … Continue Reading →

360fly’s new ad is a racist mess. I thought we were better than this.

 What do you do when nobody is paying attention to your shiny new line of cameras? You could put together a campaign that shows how good your tech is and … Continue Reading →